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Vision care solution through social entrepreneurship: serving bottom of the pyramid
Posted by : Mukut Sarma
Social entrepreneurship is an approach to business that prioritizes social and environmental impact over profit. By applying this approach to vision care, it is possible to provide affordable and accessible eye care solutions to people at the bottom of the pyramid.
In many developing countries, access to eye care services is limited, particularly in rural areas. This can lead to untreated eye conditions and a higher risk of vision impairment. Vision care solutions through social entrepreneurship can help address this issue by providing affordable eye care services and products to those who need them most.
One way to achieve this is by setting up vision care clinics in rural areas. These clinics can be run by social entrepreneurs who are trained to provide basic eye exams and prescribe eyeglasses or refer patients to specialized eye care services when necessary. The clinics can be set up in partnership with local organizations, such as community centers or schools, to ensure that they are easily accessible to people at the bottom of the pyramid.
Another way to provide vision care solutions through social entrepreneurship is by training local people to become optometrists or opticians. This can help create sustainable employment opportunities while also increasing access to eye care services in rural areas. These trained professionals can then go on to set up their own vision care clinics or work for existing clinics, helping to provide affordable and accessible eye care services to people in their communities.
Social entrepreneurship can also be used to provide affordable eyewear products to people at the bottom of the pyramid. This can be achieved through partnerships with local eyewear manufacturers or by setting up social enterprises that manufacture affordable eyewear products using locally sourced materials.
In addition to providing affordable and accessible eye care solutions, social entrepreneurship can also help raise awareness about the importance of eye health. This can be done through community outreach programs, educational campaigns, and other initiatives that help people understand the impact of untreated eye conditions and the importance of regular eye exams.
In conclusion, vision care solutions through social entrepreneurship have the potential to improve access to eye care services and products for people at the bottom of the pyramid. By providing affordable and accessible eye care solutions, social entrepreneurs can help address the issue of untreated eye conditions in developing countries while also creating sustainable employment opportunities and raising awareness about the importance of eye health.
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