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  • 30th

    Jun,, 2023,

    Vision Care Issues in Rural India: A Supply-Side Approach

    Posted by : Mukut Sarma

    Introduction: India is home to a significant population of approximately 55 crore people living in rural areas who face various challenges when it comes to accessing vision care services. Limited availability of eye care facilities, a shortage of qualified professionals, and inadequate infrastructure are some of the primary factors contributing to this issue. However, by focusing on the supply side of the problem, it is possible to implement strategies that can effectively alleviate vision care challenges for the rural population. Enhancing Infrastructure and Facilities: One of the key steps to addressing vision care issues in rural India is to invest in improving infrastructure and facilities. Establishing vision care centers or clinics in remote areas can bring essential eye care services closer to the rural population. These centers can be equipped with modern diagnostic tools and equipment to conduct eye examinations, diagnose common vision problems, and provide appropr...

  • 28th

    Apr,, 2023,

    Proper vision : Pre-Condition for full productivity in workplace

    Posted by : Mukut Sarma

    Proper vision is essential for productivity, and wearing spectacles can help improve vision and, in turn, increase productivity. When a person has vision problems, such as nearsightedness, farsightedness, or astigmatism, it can lead to eye strain, headaches, and fatigue. This can affect their ability to perform tasks efficiently, particularly those that require close attention, such as reading, writing, or working on a computer. In such cases, wearing corrective eyewear, such as spectacles, can help correct the vision problem and alleviate the associated symptoms, leading to improved productivity. Wearing spectacles can also help reduce the risk of developing eye problems in the long run. Untreated vision problems can lead to eye strain and fatigue, which can cause damage to the eyes over time. By wearing spectacles, individuals can correct their vision problems and reduce the strain on their eyes, thus reducing the risk of eye problems in the future. In addition to correcting...

  • 28th

    Apr,, 2023,

    Vision care solution through social entrepreneurship: serving bottom of the pyramid

    Posted by : Mukut Sarma

    Social entrepreneurship is an approach to business that prioritizes social and environmental impact over profit. By applying this approach to vision care, it is possible to provide affordable and accessible eye care solutions to people at the bottom of the pyramid. In many developing countries, access to eye care services is limited, particularly in rural areas. This can lead to untreated eye conditions and a higher risk of vision impairment. Vision care solutions through social entrepreneurship can help address this issue by providing affordable eye care services and products to those who need them most. One way to achieve this is by setting up vision care clinics in rural areas. These clinics can be run by social entrepreneurs who are trained to provide basic eye exams and prescribe eyeglasses or refer patients to specialized eye care services when necessary. The clinics can be set up in partnership with local organizations, such as community centers or schools, to ensure that ...

  • 28th

    Apr,, 2023,

    Connecting you with your nearby optical store: way

    Posted by : Mukut Sarma is an online platform that connects consumers with reliable and verified nearby optical stores. The platform offers a range of eyewear products and services, including prescription glasses, contact lenses, and sunglasses, all of which can be purchased online or at a local optical store. One of the key features of is its reliable and verified network of optical stores. The platform partners with trusted and established optical stores in various locations to ensure that customers can access high-quality products and services. Each store is vetted and verified to ensure that they meet the platform's standards of quality and reliability. Using is easy and convenient. Customers can browse multiple nearby optical store,  products and services on the platform, and then select the product or service that they need. They can then choose to have the product shipped to them or pick it up at a nearby optical store. If they choose to pick it u...

  • 28th

    Apr,, 2023,

    Future prospect of optical industry in India

    Posted by : Mukut Sarma

    India has one of the largest and fastest-growing optical industries in the world. With a population of over 1.3 billion people and an increasing demand for eyewear products, the optical industry in India is poised for significant growth in the coming years. The optical industry in India is primarily driven by the demand for eyeglasses and contact lenses. According to a report by the Ministry of Commerce and Industry, the eyewear market in India is expected to grow at a CAGR of 8.5% between 2020 and 2025. This growth is attributed to factors such as rising disposable income, increasing awareness about eye health, and the growing prevalence of myopia. One of the key drivers of the optical industry in India is the increasing demand for prescription eyeglasses. With a large population of young people and a growing middle class, there is a rising demand for fashionable and affordable eyewear products. The Indian eyewear market is dominated by a few large players, but there is also a g...

  • 20th

    Dec,, 2021,

    Connecting a verified reliable nearby optical store: way

    Posted by : Mukut Sarma

    Consumers looking for a nearby optical store always concern about the quality of service of the store. They are also concern about the quality of product. Correct refraction should automatically leads to recommending a right pair of spectacle which will be further result in developing happy & satisfied customer. Currently when a prospective customer looks for a nearby optical store, not much fruitful information is available online. Apart from the address of the optical store, customers also look for the qualification of an optometrist along with the range of product available at store and service terms & conditions. The journey of a new generation spectacle wearer starts with a simple search in google about who so ever is able to influence the customer is more likely to attract the actual footfall in the store to try, test & finally buy the product. Hence any neighbourhood optical store, who so ever is looking for making an impact in their locality need to have the tool to make a d...

  • 01th

    Apr,, 2021,

    Buy quality spectacle at best price from optical store nearby

    Posted by : Mukut Sarma

    As a regular wearer of spectacle, are you aware that most of the product that a showroom offers to you comes from one single company? Are you aware that despite having different brand names & marketing gimmicks, they are all linked to a single company worldwide? That’s the power of monopoly which is driving the customer to buy product from bucket of options but in reality all the products are having an illusionary affect of having wide range of options but actually digging in your pockets heavily while purchasing a product by offering same quality product at exorbitant price.  So what do you do in this situation? Do you look for brands with a blind eye or should try to find out options around you and do some more investigation on options available which can provide you relief in terms of affordability without compromising on the quality. The good news is there are options available and its available just near your locality. You just need all the information in one place so th...

  • 29th

    Mar,, 2021,

    Buying spectacles frames for male, female boy or girl online is now risk free

    Posted by : Mukut Sarma

    Buying eyeglasses online is not an easy task. Whether spectacle frames for male & female or boy & girl, concern for correct size, shape or quality always bothers a customer. Returning a product after delivery is also a very tedious task and time taking process in case of not receiving a desired product. After sales service in case of mismatch or error in lens power also creates lots of dissatisfaction among customers. has come up with new innovative concept of upgrading each offline store of your locality into a online optical store. Now customer can explore an offline optical store of their respective locality just by entering their name of locality or pin code and can explore the product range available at the store from comfort of their home. Customer can also book a product online if they wish so and get home delivery.  If they book a product from nearby optical store they can also visit the store physically to have a look & get feeling of the product to be assur...