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  • 26th

    Mar,, 2021,

    Why is focusing more on offline sale of eyewear than online?

    Posted by : Mukut Sarma

    As someone having keen interest in e-commerce may wonder why is focusing more on offline sale of optical goods than online sale despite being an e-commerce marketplace. The answer is simple. Eyewear products are not just product but involve lots of technicalities which require attention by customer from an optician or optometrist. Online businesses also are not just about selling a product online but the process of sales itself involves multiple layers of investigation & research. Doubts also needs simple  answers for customers for a satisfying purchase experience. The process can be segregated in four broad categories.

    1. Finding a best optical store nearby

    Finding a reliable optical store, optometrist is not a easy task who can guide you properly for accurate refraction of eye & suggest the best eyewear product which suits the actual requirement & style. So the process starts with finding a nearby optical store, especially for first time wearer of spectacles. is providing option for customers to search for nearby optical store just by entering location or pin number. They also can see the customer reviews, product available in store and also have option to book appointment & product online. They also can compare the range of product available in the store to assess the option available and a basic idea about the price range.     

    1. Product & service awareness & information

    Buying a spectacle for a customer starts with few basic questions. Who is the best optician in my locality to do my correct eye testing?  How far is the store? Will the product be durable? Will the product be value for money? What if the store overcharges money? Shall I get after sales service in case I face any difficulty? Shall I get both quality frames & lens from the store?

    All these questions needs valid answers and some ready solution for consumer before stepping out of their home. with their optical store locator feature for finding nearby optical store is a step towards providing answers to customers. Now customer can just find nearby optical shop and have a look at the virtual online optical store just sitting at comfort of their home. They also can read reviews of the store as well as can directly connect with the store owner for clearing all doubts. They also can book online product as well as appointment for eye testing.

    1. Actual visit of store & purchase of product

    In the second stage, customer will visit a physical store and will purchase a frame or sunglass of their choice from the shortlisted product from the online store. The feel & touch factor along with proper guidance from an optometrist will lead to an enriching experience of buying a spectacle for a customer.

    1. After sales service

    Most of the online purchased optical products are returned to customer just because of not satisfying with the product or not getting fitted as per face shape and size. Getting post purchase service is also not easy and except returning a product no option is left for a customer for any issue faced with the product.  With wearmyspex customer not only can get easy access to all their nearby optical store but also avail option to buy it both online or offline product. In case of any issues in the product, customer can avail post purchase service very easily from the seller. This prevents customer from unnecessary return of product. They can also buy it without any stress of losing money.          

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